I want to be clear; email marketing is a marathon, not a sprint.
Getting the basics in place is fundamental. Over time, strategies will change, new tactics will emerge but the fundamentals you’re investing in today will serve you continuously.
This page details exactly how we’re going to get you to a point where you have new leads constantly piling into your inbox.
Let’s get started!
One of the primary ways to fail at email marketing is to not have a way for people to get on your list.
It sounds obvious but it’s crazy how many businesses claim to have tried building their list, yet looking at their website leaves you struggling to sign up.
This doesn’t mean spam a signup form all over your website but it does mean intelligently presenting your audience with an opportunity and a good reason to sign up at the right moments in their experience.
I have 19 different strategies for list building on your website to draw from. My experience teaches me which ones to use at what times. Finding the balance between obvious but not annoying.
I will do a survey of your website and put together a list of recommendations for your web team so they can implement this easily.
I mentioned just above giving your visitors a “good reason” to sign up to your list. In 2001 you could just ask. These days, it’s like your left lung isn’t a good enough trade for an email address.
There is, fortunately, a science to it.
Present the right “bribe” using the right wording to the right person at the right time and it’s a no-brainer. I will conduct an over-the-phone interview with you to determine what we can create as a lead magnet and will make suggestions.
Common lead magnets can be:
During our discovery, we will recommend the best lead magnet type in conjunction with your skills and knowledge, value to the audience and what gaps there are in the market.
No email marketing strategy will work without an email marketing platform.
You’re already using MailChimp which will more than do the trick. At some point, it might be worth moving to something slightly more heavy duty but until you have the numbers to fund it, we can stick with MailChimp.
This is where so many fall down. They start out well then life gets in the way and before you know it you haven’t sent an email out for 4 months. Not ideal.
We recommend the third option but all three work wonderfully.
When you’ve been designing email campaigns for years, you figure out what works well and what doesn’t.
Today, you can benefit from my decade of research; successes and failures, for a fraction of the price.
This process in total will take exactly 6 weeks assuming we can all stick to deadlines. We refuse to have it take longer but it won’t take less, simply because it would be impossible to get this amount of content written at the standard we demand of ourselves.
Here’s the process we will go through together to get you a world-class email marketing campaign designed and live.
This is a structured process which helps us gather the ideas for a possible ‘lead magnet’
which will then be used to “bribe” (in a nice way) your visitors for their email address.
There are a ton of different considerations when choosing a lead magnet.
We will present the best three to you.
Ultimately, our opinion doesn’t matter and neither does yours to a point. The only opinion that matters is
that of your audience. We will test the lead magnets on your site and see which one converts best.
Once we have a winner, we’ll head to the lab and get writing.
Once the lead magnet is decided, we can start deciding how we get your new subscribers from
reading the lead magnet, to receiving a series of email campaigns that get them to take action.
The plan is in place, everything is mapped out, we write the campaigns and load
it all into your chosen email marketing software.
Nothing in marketing is ever complete. There’s always a case of testing and measuring.
We will constantly keep an eye on open/click-through rates and make sure any leaking buckets are fixed.
We do not guarantee you will make money.
To suggest this is insulting to your intelligence.
We do however have a guarantee which means if things aren’t going to plan then you don’t lose out.
As long as you’ve been supplying us with everything we need and living up to your end of the bargain and we’re simply not hitting deadlines then we will extend your deal at no cost to you by an extra month.
In essence, if we’re 1 week late every month, you’d get an entire year free.
If we’re late on 2 of the months then you’d get 14 months instead of 12.
We do this to put pressure on ourselves to meet the deadlines we both agreed to. It also gives you peace of mind that in the event that we don’t do exactly what we say we’ll do, then you get us working until it does.
In 2023, the number of active email users is forecasted to reach 4.3 billion.
emails were sent and received each day.
Average expected ROI is $42 for every $1 you spend on email marketing