Build for tomorrow

Digital Marketing Consultant Singapore Sam
Digital Marketing Consultant Singapore Sam

Let's create a sales and marketing machine that delivers you endless clients for years to come

Currently, you’re relying on going to multiple networking events each week to keep your pipeline full. 

I want to be clear; email marketing is a marathon, not a sprint.

Getting the basics in place is fundamental. Over time, strategies will change, new tactics will emerge but the fundamentals you’re investing in today will serve you continuously.

This page details exactly how we’re going to get you to a point where you have new leads constantly piling into your inbox.

Let’s get started!

Foundations of a palace

The Four Pillars of Email Marketing Success

Data Capture

 

One of the primary ways to fail at email marketing is to not have a way for people to get on your list.
It sounds obvious but it’s crazy how many businesses claim to have tried building their list, yet looking at their website leaves you struggling to sign up.


This doesn’t mean spam a signup form all over your website but it does mean intelligently presenting your audience with an opportunity and a good reason to sign up at the right moments in their experience.


I have 19 different strategies for list building on your website to draw from. My experience teaches me which ones to use at what times. Finding the balance between obvious but not annoying.


I will do a survey of your website and put together a list of recommendations for your web team so they can implement this easily.

Lead Magnet

 

I mentioned just above giving your visitors a “good reason” to sign up to your list. In 2001 you could just ask. These days, it’s like your left lung isn’t a good enough trade for an email address.

There is, fortunately, a science to it.
Present the right “bribe” using the right wording to the right person at the right time and it’s a no-brainer. I will conduct an over-the-phone interview with you to determine what we can create as a lead magnet and will make suggestions.

Common lead magnets can be:

  1. Multi-part courses
  2. Free samples
  3. E-books
  4. Free consultation sessions
  5. Reports
  6. and more…
 

During our discovery, we will recommend the best lead magnet type in conjunction with your skills and knowledge, value to the audience and what gaps there are in the market.

Email Marketing Platform

No email marketing strategy will work without an email marketing platform. 

You’re already using MailChimp which will more than do the trick. At some point, it might be worth moving to something slightly more heavy duty but until you have the numbers to fund it, we can stick with MailChimp.

Content

This is where so many fall down. They start out well then life gets in the way and before you know it you haven’t sent an email out for 4 months. Not ideal.

There are three ways to play this:

  1. Do the whole thing with autoresponders. This means we design the experience which could last upwards of a year for each, then simply add people to it. You don’t have to write anything.
  2. Have a series of emails scheduled so we write them in batches. The advantage of this is you can be a little more current with your content.
  3. Pick one of the above and add random emails to it for any current events, timely offers etc. This gives you the automated element so you don’t need to think about it daily but allows you to interject for certain events.

We recommend the third option but all three work wonderfully.

Steal my years of experience
The Ultimate Email Marketing Strategy Delivered in 6 Weeks

About this plan

 

When you’ve been designing email campaigns for  years, you figure out what works well and what doesn’t.

Today, you can benefit from my decade of research; successes and failures, for a fraction of the price.

 

Timescales

 

This process in total will take exactly 6 weeks assuming we can all stick to deadlines. We refuse to have it take longer but it won’t take less, simply because it would be impossible to get this amount of content written at the standard we demand of ourselves.

 

Here’s the process we will go through together to get you a world-class email marketing campaign designed and live.

The Process, Step-by-Step

Step 1  |  Lead Magnet Discovery Call

This is a structured process which helps us gather the ideas for a possible ‘lead magnet’
which will then be used to “bribe” (in a nice way) your visitors for their email address.

 

Step 2  |  We will suggest ideas, discuss and decide on 2 or 3 potential options

There are a ton of different considerations when choosing a lead magnet.
We will present the best three to you.

 

Step 3  |  Put this lead magnet on the website and test response

Ultimately, our opinion doesn’t matter and neither does yours to a point. The only opinion that matters is
that of your audience. We will test the lead magnets on your site and see which one converts best.

 

Step 4  |  Create the winning one

Once we have a winner, we’ll head to the lab and get writing.

 

Step 5  |  Discuss the content map based on the winning lead magnet

Once the lead magnet is decided, we can start deciding how we get your new subscribers from
reading the lead magnet, to receiving a series of email campaigns that get them to take action. 

 

Step 6  |  Clip it all together and launch

The plan is in place, everything is mapped out, we write the campaigns and load
it all into your chosen email marketing software.

 

Step 7  |  Test and measure signup methods

Nothing in marketing is ever complete. There’s always a case of testing and measuring.
We will constantly keep an eye on open/click-through rates and make sure any leaking buckets are fixed.

Our Guarantee

The best deal you will ever likely see…

A free month every time we miss a monthly deadline

We do not guarantee you will make money.

To suggest this is insulting to your intelligence.

We do however have a guarantee which means if things aren’t going to plan then you don’t lose out.

 

Here’s how it works

As long as you’ve been supplying us with everything we need and living up to your end of the bargain and we’re simply not hitting deadlines then we will extend your deal at no cost to you by an extra month.

 

In essence, if we’re 1 week late every month, you’d get an entire year free.


If we’re late on 2 of the months then you’d get 14 months instead of 12.

We do this to put pressure on ourselves to meet the deadlines we both agreed to. It also gives you peace of mind that in the event that we don’t do exactly what we say we’ll do, then you get us working until it does.

Email Marketing Statistics

Users
2 Bil

In 2023, the number of active email users is forecasted to reach 4.3 billion.

Email Sent
3 Bil

emails were sent and received each day.

ROI
$ 2 +

Average expected ROI is $42 for every $1 you spend on email marketing

Email marketing is 40 times more effective than social media, according to a study done by McKinsey & Company

Cost Effective and Affordable

Email marketing is one of the lowest cost marketing channels compared to lots of other digital marketing channels. The cost of engagement/reach is only around $0.002 per month

Easily manageable and start

Email is less complicated to take care of than the extremely challenging advertising campaign such as Facebook and Google Advertisement. We are much more accustomed to just how email runs and also for that reason, it is much easier for us to kickstart with email marketing.

High Conversion Rate

Email marketing lets you engage with your customers in a much reliable means particularly during this era, where everyone has a mobile phone handy to look at their e-mails often. Individuals will certainly have greater intent to open your email contrasted to an Advertisement

automate tasks

Plan your emails ahead and send them thru automations. We can also setup automations for cart-abondon/retargeting/upsells

Next steps
How to go ahead

It goes without saying that we’d love to get started and have you onboard as a client. As with everything in our business, we make things as simple as possible.