Case Study
From Losing on Ads
to a nearly 10x Return

About the Project

In this project, we can see this client sells a physical product on an eCommerce website.

This project had a cumulative ROAS of 0.30 on their Facebook ads. This means they were losing money badly on ads. For every dollar spent on ads, they only earned $.30 in revenue. They were marketing a single Ad Set Campaign sales ads to a complete unresearched cold audience based only on preset demographic settings.

The Successful Ads Campaign: 16.28 ROAS

$3,663 spent

$3,663 spent on ads(approx $1200 per month)

$59,629 revenue

$59,629 revenue from those ads

16.28 ROAS

16.28 ROAS or 1628% return on ad spend. For every $1 spend on Facebook ads, this project generated $16.28 in revenue.

Other metrics of interest

  • 2291 link clicks
  • $1.60 CPC (cost per click)
  • 0.69 CTR (click through rate)
  • $5.20 cost per purchase

What We Did

Beyond the ad spend paid directly to Facebook-$3,663, this client also invested $2,650 in the services of Boost Funnel Marketing:

 

  • ad strategy—campaign funnel outline
  • {5 campaigns • 12 ad sets • 16 ads}
  • ad creation—research, copywriting, and video/graphics creation
  • custom audience set up
  • 2 lead gen offers —The client had no previous/existing marketing offers. So we helped the client not only with the ideas for two offers but also helped the client create them, including the lead generating offers, sales copywriting, graphics design and creation, landing page design, and contest engagement app. With Email automations.
  • 3 months ads management—Daily monitoring and ads tweaking as necessary

Numbers Overview

$3,663 TOTAL AD SPEND TO FACEBOOK.

$2,650 TOTAL CONTRACT TO BOOST FUNNEL DMA.

$6,313 TOTAL SPENT ON THE CAMPAIGN.

$59,629 REVENUE/ $6,313 TOTAL SPEND = 9.45 ROI •  944% RETURN

For every $1 dollar this client spent on this boost campaign (on ads and labor), they saw a $9.45 in revenue. A return of almost 10x.

How Can You Get These Results?

Of course, every client and project is unique, and we cannot guarantee every project to get 16 ROAS. But we can probably increase your revenue, through facebook/google. Before getting started, we’ll assess your business and let you know if we can achieve better results for you.

There are a few prerequisites to launching a campaign.

  • A product of interest
  • A few customer testimonials
  • Facebook Ads Manager (or Business Manager) account
  • Facebook pixel installed on your site with conversion tracking connected
  • A Facebook ads budget of at least $1000/month plus budget for our services
  • EMS (email management system such as MailChimp or Active Campaign or Hubspot)
  • A way to create landing pages that integrate with your EMS and redirect successful leads to a thank you page

CAVEAT

This case study is presented as an example of one particular campaign with one particular client. Strategy varies from situation to situation. This case study is not a rate sheet, a price quote, a proposal, or guarantee of similar results.

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