Best 8 Types of Social Media Content to Create
Your success in social media entirely depends on the value of the content you post. Producing relatable, high-value content, however, presents a number of challenges for small businesses. It is competitive, time-consuming, and should add value to your customer or reader experience.
To help overcome these obstacles, content strategies usually include a different mix of content types. When you plan a rich combination of these 10 different styles, you will be able to create a more engaging experience for your audience.
Here are some of the advantages and disadvantages of each style, how to present them, and the best recommended platforms for them:
1. Writting posts, blogs, articles, guides, Etc.
Advantages: These articles help to demonstrate your company’s knowledge and expertise, which definitely can help build your credibility and reputation for your business.
Disadvantages: There is a lot of articles and blog content out there, so competition is intense, and you’ll need a lot of ideas/creativity to create a new topic. Writing also takes a lot of time, particularly if you’re explaining complicated concepts/how-tos.
How to produce: To help you think of compelling content, look at trending searches — Google Trends. This will give you some insight into the questions and answers people are searching for, which can give you ideas about what to write about.
Best platforms: LinkedIn and Facebook are excellent for these types of content, especially when it comes to long articles that are 1,200 words or longer. You can post the whole piece, a short part, or a link to the piece. Twitter is also pretty necessary for SMM, but the limited word count means you can only include a link with a small quote on your posts. Still, this is possible to drive traffic to your website.
Advantages: Visual content is very digestible and also more engaging than long-form blogs and articles. Smartphone cameras now are good enough to take astonishing pictures, and there are apps to help you edit them quickly with a professional look.
Disadvantages: Image-focused platforms such as Instagram have a huge competition. If you want to stand out, the best bet is to have your photos uniquely edited or shot.
How to produce: Pictures and images are one of the easiest content to create.
Best platforms: Instagram and Pinterest are the best networks for image content. Facebook, Twitter, LinkedIn, and Snapchat is an alternate option. Attaching images to a blog post can also help improve engagement and clicks.
Advantages: How-to guides, product video tours, and product demonstrations/reviews, all make great video content. Moreover, recording videos is easy and pretty convenient — just a phone will start fine!
Disadvantages: Costs increase if you want a higher quality production level.
How to produce: Script out your video content, and record it. Easy as that. You can use YouTube as your main and then post to Instagram using shorter preview cuts, then redirecting back to the full-length video on YouTube.
Best platforms: YouTube is the best place to start and grow.
4. Video stories
Advantages: It is used to keep the audience updated about events, offers, or other announcements—or give them a behind-the-scenes glimpse of your business. Stories are images and short videos that only last 24 hours before disappearing for good. Video stories are available to configure on Instagram, Facebook, and Snapchat.
Disadvantages: The fear of missing out can be powerful, but stories’ short life expectancy also means that some users might not have a chance to engage with them or know that they are there in the first place.
How to produce: The option to produce images or video stories is in several social media network’s apps. It is easy for any business to create, high-quality production is not necessarily required.
Best platforms: Instagram, Facebook, and Snapchat.
5. Live video
Advantages: Live videos are great for events when your audiences cannot physically be present. You can still watch live streams later for documentary or demonstration purposes, unlike stories, which are gone after 24 hours.
Disadvantages: You might need the audience to be at the right time (where they are not busy) and the right place (internet connections are good). Therefore if people are busy at that moment they might not engage fully.
How to produce: Like video content on YouTube, you’ll need to script out what you will be going through and not drift around recording non-related stuff to your business. You can have a preview cuts of the live content and give people some idea what it’s all about and whether or not they are willing to spend the time participating.
Best platforms: Facebook is the more popular live-streaming social media network.
6. Links to external content
Advantages: If you don’t have the time to finish a blog article post or maybe your writer is on vacation, you can always create a link to relevant articles or resources, websites from other sources that have valuable content. Industry leaders are likewise excellent resources for content.
Disadvantages: When you link to content that you haven’t created, you’re opening a door to other businesses ’ social media exposure, you may be giving free traffic to your competitor. Readers may even notice the other source being more informative than yours.
How to create: Research different blogs and articles using keywords that are on your website — Keywords are words or phrases frequently searched on the internet commonly used for SEO. It is a must to read every post and browse around on the website you want to link to. This will ensure you don’t share an article from a website that could negatively display your brand’s views.
Best platforms: LinkedIn and Facebook
Advantages: Particularly impactful for carrying complex approaches. Infographics use visual graphics to support information, explanations, statistics, and other written theories.
Disadvantages: Creating an infographic requires both copywriting and graphics. You’ll need two resources to do a job.
How to produce: You can always find templates from the web and redesign and adjust accordingly to your article.
Best platforms: Facebook and LinkedIn. Twitter is an alternative choice.
Advantages: It is in nature that people like to win, social media contests are the most ideal way to create engagement and fun to host.
Disadvantages: You need a prize, which will be a cost to your company. If the prize does not seems to give a lot of value to the audience, there may be little engagements.
How to produce: Think of a prize that you will be interested in winning, if you cannot convince yourself it’s hard to convince the crowd. Ideally, this will be related to your business. Then set a schedule for how long the contest will last as well as set rules for entering.
Best platforms: Contests can be run on any social media platform, but not recommended on more professional platforms like LinkedIn.